He’s versatile, detailed, extraordinarily hard working; and, now Mike Goddard is the newest Account Director at 7 Communications.
“He’s one of the hardest working and most dedicated people to have ever worked here,” said 7 Communications President, Larry Futers. “He has a great level of maturity and ability to take on whatever the situation calls for.”
Goddard joined the firm in 2013, as an Account Executive, with a background in social media management and a high-performance reputation. He moved to Account Supervisor; and, then to his new role as Account Director based on a heady mix of extraordinary client service and versatile creativity mixed with hard work.
“Mike is respected equally by our clients and his peers. That’s not always easy to do,” says Futers.
A graduate of University of Guelph, Goddard studied Business with a specialization in Marketing Management, before his career at Rebellion Media where he coordinated a team of Social Media managers that represented various brands, organizations and individuals. Currently, he serves an array of premium clients in the automotive, real estate, lifestyle, electronics and health care sectors.
7 Communications is a young, energetic luxury lifestyle and branding agency with a knack for making marketing dollars go farther. The company has grown exponentially since its debut in 2009, with the promise to help clients in a variety of sectors build compelling and sustainable programs in a fast-changing marketplace.
7 Communications is in search of skilled Product Specialists. Reporting to our Event Manager, ideal candidates will be on-site Product Specialists at nation wide events for a luxury automotive brand.
Successful candidates will come equipped with:
- A keen interest in the automotive industry with a passion for automotive marketing
- Excellent communication skills
- Experience working events for automotive or luxury brands
- Create positive and engaging experiences for guests, making customer service the highest priority
- Maintain complete understanding of all product specs and features
- Converting event guests into workable leads
- Responsibly represent the brand with respect and courtesy
- Work with the Event Manager and agency team to ensure day-to-day project execution is successful
- Provide insights and opportunities to our account team to help build future programs
- Compile end-of-day reports consisting of consumer feedback and daily results Ø Travel within Canada to be onsite at experiential marketing events
What we are looking for:
- University degree or equivalent experience in marketing or business
- Strong people skills, self-awareness, high energy level, strategic mindset, and results-driven attitude
- Interest and understanding of the automotive industry
- Demonstrated client relationship building and customer service skills
- Excellent verbal and written communication skills; Bilingualism a strong asset
- Solution-oriented problem solving skills, logical and analytical approach and high level of initiative
- Driven, energetic, and goal-oriented
- Fully graduated driver’s license is required
- Evening and weekend event work as required
- Proficiency in all MS Office programs
For further information and to apply, click here.
7 Communications wishes to thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.
Our Director of Entertainment is pleased to announce two promotions and the arrival of three new members to the 7 Communications team.Earning a well-deserved promotion for her excellent work in 2016 is Rachel Alexander, who effective immediately is promoted to the role of Account Executive on the experiential team. Katelyn Link, an integral part of our team, has also been promoted from Account Coordinator to the new role of Swiss Army Knife, a title befitting her ability and the multi-faceted role she performs here.We are also extremely pleased to announce the arrival of: Tina Zacirkovnik who joins the creative team and brings a rich background in CAD, 3D modelling and interior design; Jeff McMahon who brings research driven insights to measure digital and social behaviour; and, Meaghan Perrotta who joins us as Account Coordinator on the experiential team and brings her in-field leadership and organizational skills to assist in delivering world-class experiences for our clients.To read their left and right brain bio's, click here.
It is very rare that a completely new track arrives in North America, even more-so when it arrives on North America's #1 ranked island.
So when a spectacular new multi-purpose private motorsport park is unveiled, it is a very special event. Over the past two weeks, we played host to a collection of media outlets from across North America for an in-depth look at this remarkable new 2.3-kilometre Tilke-designed circuit and the state-of-the-art safety, timing and communications facilities that support it. With its multi-configuration track, superb garage and vehicle storage facilities and elegant clubhouse, the year-round Motorsport Circuit in Vancouver Island’s Cowichan Valley region has married challenging driving adventure with convenience and sophistication amid the splendour of Canada’s island Eden.
We love the facility and apparently, so do a few of the media that we invited along to experience the Circuit for themselves - a sample impression the facility made is accessible here.
The very first employee of 7 Communications is the company’s new vice president.
Natalie Maurice, who joined a very new 7 Communications in 2010, is the company’s newest vice president, the company announced today.
“I’m grateful she took a chance on us as employee #1,” Larry Futers, founder and CEO of 7 Communications, told staff. “Over the last six years, she has helped shape 7 Communications’ culture: one that is service-driven, client-focused and that delivers the highest level of client experience.”
Maurice joined the firm with a resumé already jammed with international automotive and leisure industry experienced gained from Bombardier Recreational Products, Hyundai, Sharpe Blackmore (Euro RSCG) and Scan Partner (Grey Global) in Sweden. She immediately shouldered a growing client portfolio that has included work for Aston Martin, Audi, Bentley, Bugatti, BMW, Infiniti, Jaguar, Land Rover, Lamborghini, Lexus, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Saab and Volvo.
Full release details here.
Account Coordinator Rachel Alexander takes a newly created place on the event marketing team. Fresh from her role as coordinator at the Canadian Academy of Recording Arts and Sciences/The JUNO Awards where she managed marketing and brand partnerships, Rachel joins the busy events team reporting to the Event Manager.
Tanya Colella joins 7 Communications as an Account Coordinator from Delta Regis Tools where she managed digital communications and will report to Mike Goddard, the newly appointed Account Supervisor in the digital and social media practice.
View the complete media release here.
7 Communications CEO, Larry Futers and Strategy Magazine Editorial Director, Mary Maddever delivering the award for Best Digital Campaign at the 2016 Pepsico National Marketing Awards last night.
Hard to believe the very first Canada's Next Top Ad Exec marketing case-study competition was held in 2006, but we celebrated 10 years tonight. Congratulations Dr. Malik on a very successful program and positively impacting the lives of thousands of participants who were introduced to new career opportunities as a result of the program... very pleased to have been part of the journey.
Photo: Dr. Mandeep Malik, Marketing Professor of McMaster University DeGroote School of Business and 7 Communications CEO, Larry Futers.
Orthograndrounds is an exclusive social community for Orthopaedic surgeons, providing all members the ability to connect with colleagues no matter their geography. This safe and secure environment allows the members to exchange ideas, experiences and opinions with ease in the pursuit of developing superior patient care.
The website is private in nature, requiring a valid Medical License number to become a member.
For the first time in Canada, there will be a performance driving facility that ensures the perfect combination of factors for memorable corporate driving events that launch new vehicles, host guests, build brands, forge teams and propel careers. That it’s found among the verdant mountains of Vancouver Island, British Columbia that makes the perfect combination... even more perfect.
This 19-turn, silky-smooth, 2.3 kilometre road circuit from celebrated race track engineers Tilke GBMH & Co. is built to FIA standards and offers incredible elevation changes. When complete, there will be up to 7 different tracks available year round and an off-road course simulating a trip into a west coast rain forest.
Introducing the year-round Vancouver Island Motorsport Circuit - Canada's motorsports country club. Arriving spring 2016.
The Lincoln Motor Company celebrated the arrival of the new 2016 Lincoln MKX last night with an intimate concert attracting Montreal's cultural elite and 7 Communications was pleased to have managed the project.
Two-time Juno-nominated and two-time Platinum selling artist Bobby Bazini, performed a 65 minute set at the famed Corona Theatre for an audience of hand-picked guests who were invited to enjoy luxury in a whole new way.
View our summary video here.
In the spring of 2017, Toronto’s top purveyor of luxury vehicles will move from their current location to a dazzling new multistory retail and service facility now under construction at 777 Dundas St. East in Toronto at the base of the Don Valley Parkway.
"This move is a once-in-a-lifetime opportunity," explains owner Paul Cummings, "Not only does the new facility accommodate our continued growth, it's a fresh canvas on which the world's finest automobile brands will paint their unique interpretation of luxury, refinement, sophistication, safety and style for those seeking the ultimate automobile experience.
The official press release for the ground breaking ceremony can be accessed here.
The Reproductive Care Centre has officially revealed their new brand to the public today. The Ontario based clinic, formally known as The ISIS Regional Fertility Clinic, turned to 7 Communications to manage the rebranding process after the need arose for a new name and identity.
The inspiration behind the original name originated from Egyptian mythology and ISIS, the goddess of sky, nature and fertility. The name’s coincidental association with the violent militant group in the Middle East was unfortunate and certainly warranted the rebranding initiative.
To view the official press release, click here.
We are pleased to announce the following exciting news to the 7 Communications team, effective immediately.
Mary Jackson has joined the team as Account Supervisor to fill a new role and arrives with 13 years of professional experience in the marketing/event industry and eight years of managerial experience. Joining us from Mosaic Canada, Mary has led and developed national marketing campaigns for clients including Procter & Gamble, Loblaw Companies Ltd., Mondelez International and the Bank of Montreal.
Tiffany Pacheco has joined the team as an Event Manager and arrives at 7 Communications from Grouse Mountain in Vancouver where she delivered more than 400 programs. Tiffany brings her logistical precision and solid agency experience with top tier clients Loblaw Companies Ltd., P&G, Ford, Lululemon, Novartis & Bell Canada.
Sydney Peck joins the 7 Communications team as an Account Coordinator. An avid yoga and pilates teacher in her spare time, Sydney was until recently, a Manager with Abercrombie & Fitch and will be taking on the coordination for a collection of national auto, retail, liquor and finance projects.
At the same time, Mike Goddard has been promoted to Senior Account Executive from Account Executive. Having just celebrated his 2nd anniversary with the team and taking on a collection of digital, analog and consulting projects of increased importance, Mike is very deserving of his shiny new title.
We are very pleased to welcome Miriam Blier to the 7 Communications team. Miriam brings unique insights to this program gained from her versatile design career first launched amid Montreal’s vibrant fashion scene. As well as art-directing captivating ad campaigns, her role included both event direction and the strategy to communicate key messaging leading up to, during and after each event.
An intricate craftsman for as long as she can remember, she bears a fondness for exquisitely printed and constructed marketing objects d’art. Her print experience ranges across textile, packaging, publishing and self-printed letterpress projects. Nothing pleases her design senses more than the selection of the right paper, finish, and technique to obtain the perfect feel of a printed piece.
In recent years, her passion for typography and artful layout skills benefitted a collection of publishers and corporate clients on both sides of the border. She delights in making text a pleasure to read in both official languages and is a very welcome addition to our team.
Race fans and emerging designers were today invited to design the face of Canada’s newest entry into the world’s fastest one-make race series at an event held at Lamborghini Uptown Toronto.
“We want passionate auto enthusiasts to help us design the face of our race team for 2015 and beyond,” says Shawn Morris, Vice-President of Operations for Grand Touring Automobiles. “This is the first Canadian team to race in the North American Super Trofeo circuit and we want enthusiasts to help us design a look for the team that truly positions us as Team Canada on the North American circuit,” said Morris.
For 2015, Lamborghini Uptown Toronto has partnered with Canadian-based Paragon Competition to create a truly Canadian entry into the Lamborghini Blancpain Super Trofeo North American race series. The six events in the series will be held at six world-class race facilities in the United States where venerated racing legends like Jacques Villeneuve, Mario Andretti and Michael Schumacher have graced the courses to make history.
“I will channel my passion for the brand with the support of my award-winning team and engineers to represent Lamborghini Uptown Toronto very well in the Super Trofeo series,” said Joe Chan, Owner, Paragon Competition. “We want to be known as Canada’s team on the circuit and I am excited to see the design of our new race team when it’s unveiled next month,” said Chan.
Participants have been given until noon on Friday, January 30, 2015, to enter in the contest that will see the winning design voted, selected and fitted to a V10 Gallardo Super Trofeo that will debut at the Canadian International Autoshow Media Day in Toronto on February 12, 2015.
“I look forward to unveiling our new team design in front of the media in Toronto and awarding the grand prize of a trip for two to the winner’s choice of locations within the 2015 North American Super Trofeo series,” said Morris. “Our esteemed judge and the CEO for Lamborghini North American has committed that the winner will receive recognition internationally for their work on this project,” continued Morris.
The winning design will be displayed in the Grand Touring Automobiles booth throughout the 2015 CIAS, which is located on the 100 level of the North Building of the Metro Toronto Convention Centre. This year’s Canadian International Auto Show runs from February 13th to the 22nd.
Grand Touring Automobiles (GTA) of Toronto, in association with Bentley Motors, marked the realization of a project this evening which is unique in the automotive industry. A reflection of the essential values for which Bentley is renowned worldwide with the Canadian debut of the Bentley Handbag Collection, the event marked the transfer of the functional luxury of Bentley cars into an accessory that women can cherish.
“Bentley has a clear vision to create points of intersection between beautiful design and craftsmanship, and with the launch of the Bentley handbag collection, they have found a new way to extend the reach of the Bentley lifestyle,” said Shawn Morris, Vice-President for Grand Touring Automobiles.
Dr. Ariane Reinhart, Member of the Bentley Board for HR, has spearheaded this star lifestyle venture to introduce more women to the brand and attract new female customers who share a passion for exclusive, high-quality goods. “More than luxury vehicles, Bentley’s models today are capturing more and more women’s hearts through their elegant lines and flawless materials,” she comments. “As increasing numbers of women around the world enjoy greater professional success and economic status, so have they developed a taste for refined, exclusive products.”
The Collection features two distinct models – The Barnato and The Continental.
The Barnato is named after Diana Barnato, socialite daughter of Woolf Barnato, one of the original ‘Bentley Boys’ and chairman of the company. She was an experienced Bentley driver and an accomplished aviatrix. Diana was the first British woman to break the sound barrier and always portrayed both daring and glamour in equal measure.
The Continental is named for one of Bentley’s famed model lines, used on successive generations of Grand Tourers since 1952 and the underpinning of the brand’s current success since the two-door Continental GT coupe was launched in 2003.
“The Bentley Handbag Collection is available starting in early December at our retail showcase at 740 Dupont Street here in Toronto as part of a limited edition collection that comprises 270 bags globally and 50 in North America,” said Morris.
Sharing the stage at the event in Toronto's historic distillery district was the very exquisite and sophisticated 2015 Bentley Flying Spur V8. Making its’ debut in Toronto, the Flying Spur V8 shares its W12 stablemate’s unique blend of sculpted, sleek, elegant coachwork, exquisite craftsmanship and advanced technology, and will draw new customers to Bentley, attracted by the brand’s unique expression of luxury and performance.
The Continental: from $6,050
The Barnato: from $7,700
The Bentley Flying Spur V8: from $236,170
Further information can be found at www.bentleyhandbagcollection.com.
In support of Porsche’s re-entry into the famous 24 Hours of Le Mans car race, our client Porsche Centre Oakville hosted an epic event to coincide with the race, which lasted 24 hours and brought more than 500 guests to its facility. Upon review of all global submissions over the past few months, the success of the June 14th celebration has just earned Porsche Centre Oakville first place in the Porsche AG marketing competition recognizing them within the global Porsche network for marketing innovation.
“We are thrilled to be recognized globally for our marketing innovation,” said Francesco Policaro, General Manager at Porsche Centre Oakville and a member of the well-known Policaro Automotive Family. “With our 24 Hours of Le Mans event, we tried hard to give our customers an exciting experience and to celebrate and support Porsche’s re-entry into the famous European sports car challenge. It was a great day here at Porsche Centre Oakville as witnessed by the abundance of current and future Porsche owners that participated in our award-winning experience."
“I want to thank my colleagues at 7 Communications for helping me put together a globally recognized marketing campaign,” said Policaro. “They’re true supporters of our work here at Porsche Centre Oakville and we’re very glad to have them on our team.”
Porsche Centre Oakville’s contest triumph reflects its clear demonstration of passion for the brand. More importantly, it indicates the level to which Porsche Centre Oakville is willing to go to engage the community, treat clients with care and consistently exceed their expectations.
With the 24 Hours of Le Mans event, guests were continually impressed: Activities included a family BBQ, popcorn station and ice cream truck, as well as face painting and facility tours. There was even a Junior Grand Prix, which included a 65-foot-long inflatable racetrack for kids of all ages to race Porsche peddle cars. For those who didn’t want to miss the World Cup, Porsche Centre Oakville created a custom World Cup Lounge that played the matches day and night and provided a foosball table to stir up the viewers’ competitive edge. The legendary transformation of a Porsche 2010 997 GT3 RS into a Le Mans race car, complete with iconic red roll cage and a Le Mans-inspired vehicle wrap, provided a final spectacle that kept guests in awe. The revamped vehicle was unveiled—fittingly—during the event’s twenty-fourth, and final, hour.
To gather a glimpse of the elements that comprised the experience, visit: http://pco24hoflemans.com.
In early July, we hosted a launch-event for Jaguar Land Rover Toronto and transformed the Steam Whistle brewery into an luxurious British pub-style party.
The famous rail-car turntable was filled with various Jaguar and Land Rover models and admired by guests and passing traffic while valet and event staff welcomed and registered guests. The aroma of freshly rolled cigars, and hops from the on-site brewery filled the air, as did camera flashes from guests witnessing the all-new Birmingham, England built F-Type Coupe for the first time.
To view the event photo's, visit our Flickr page here.
June 12th marked the final Lincoln MKC Reveal Event in a series of exclusive in-dealership vehicle reveal events taking place across Canada during a two-month period. The 7 Communications team provided 33 Lincoln retailers across Canada with the support required to facilitate events thorugh a dedicated Lincoln Event Concierge service.
The goal of the program was to attract culturally progressive customers to experience the evolution of the Lincoln Motor Company through the reveal of the 2015 Lincoln MKC crossover. With 33 Reveal Events taking place over the two-month program, retailers saw an average of 4 vehicle sales per event, as well as witnessing many new faces embracing the transformation of the brand.
We're very pleased that our client, investment counsel firm, Howard, Barclay & Associates Ltd. hosted the company’s 20th anniversary celebration in style for over 100 guests at Porsche Centre Oakville earlier this week.
March 2014 marked the 20th anniversary for the company that the late Charles J. Howard and Lorne R. Barclay founded in 1994. Howard, Barclay & Associates Ltd. is an Oakville-based investment counsel firm specializing in portfolio management services for high net worth individuals, corporations, trusts and charitable foundations.
“It’s hard to believe that it’s been 20 years since Charles and Lorne came together to form Howard, Barclay & Associates,” said Stephen Sisokin, President. “It’s harder to believe that I’ve been a part of it for 17 of those years. I still remember the day Charlie and Lorne asked me to join them. Honoured by the request and their confidence in me, I leapt at the opportunity.”
For a company who has witnessed the boom and bust cycles of the real estate market, the dot-coms and the ‘Great Recession’ of 08/09 this incredible milestone offered a time to pause, and to remember all the big events, even as the day-to-day is long forgotten.
The evening featured test drives for all guests to experience the latest Porsche vehicles available at the Porsche Centre Oakville, a professional illusionist and catered cuisine to create the perfect anniversary celebration.
“Twenty years ago, we had no idea what the future would hold. The same holds true today for the next 20 years,” said Sisokin. “I have every confidence that they will be as strong, rewarding and prosperous. I look forward to enjoying these next best days and years with you—my clients, my friends, my family.”
In late April, we produced an event to celebrate the launch of the largest corporately owned Mercedes-Benz dealership in Canada and reward customers that patiently waited years for the arrival of Mercedes-Benz Vancouver at 550 Terminal Avenue.
Based on the theme 'It's Time. A Vision Revealed.' we curated elements that communicated the reasons to celebrate the official opening of the much awaited facility. With over 1,000 VIP guests, dignitaries, celebrities and journalists in attendance, a sampling of the event can be viewed on our Flickr channel.
For us, May signals the warmth of spring, patio season and the opportunity to do a little spring cleaning. This year, we’ve cleaned out our old blog content and are starting fresh by way of this post, with new prose.
Fancy yourself as a history buff? Feel free to poke around for some historical 7 Communications content on our Flickr, Facebook, Twitter and Vimeo channels and if you can’t find what you’re looking for, email us at firstname.lastname@example.org.