New Director of Digital Strategy joins the 7 Communications team
Published on December 08, 2011
Bonar K. Bulger has joined the corps of 7 Communications professionals as the company’s Director of Digital Strategy – a challenge that draws on both his experience at the leading edge of marketing through social media and his hard-won success steering sales and marketing for some of Canada’s best-known brands.
His service to premium automobile brands – BMW, Volvo and Mercedes-Benz - helped build the foundation for a versatile approach to connecting customers with the names they most admire. A return to university to complete his Masters studies in technology opened the door to the entertainment industry where Bonar moved into retail account management for one of Canada’s largest recording music companies, Sony Music. The next step was to deploy a growing set of social media tools to build loyalty and develop new areas of activity such as extending the reach and appeal of live entertainment – a task that brought Bonar’s background and passions into perfect alignment.
Bonar joins 7 Communications ready to create scalable digital marketing programs for clients, using powerful brand marketing expertise and first-hand experience in sales to provide clients with timely bottom-line results. We're very pleased to announce his arrival and look forward to having his dynamic personality on the team.