7 Communications: Focus. Invest. Become Famous.

Whoever said, "You don't get a second chance to make a first impression," pretty much got it right. When that first impression is for a storied premium brand with a celebrated performance pedigree, the bar is set extraordinary high. It follows that the lofty expectations for anything connected to the BMW name demand impeccable presentation. And that’s just what the 7 Communications team delivered to BMW Group Canada's 2011 M Power Tour.

We knew without a doubt the vehicles would perform at the highest level. We knew the strengths and deficiencies of the four venues across Canada. That left the team as a critical element. Success in this program lived in the details. Because more than anything, its the details – and the detailed execution – that makes premium events gel into a cohesive whole. From the delight of the invitation to the greeting at the door, from the aroma of coffee in the meeting room to the precise timing and transitions between activities and groups, the 7 Communications team was there to ensure every small detail met and exceeded the standard of both BMW Group Canada and their guests.

• 2012
• 2011
• 2010