Range Rover Evoque debuts with a Taste of Toronto...
Published on September 14, 2011
Last month, Land Rover of Toronto introduced the stylish, modern, uber-cool Range Rover Evoque to more than 200 customers and prospects at the Taste of Toronto. 7 Communications brought together a collection of the finest chefs and best restaurants in town, including Rodney's Oyster House, Poutini's, Amaya, Hiro Sushi, Chippy's and Faema Coffee House.
The energy was palpable, thanks to DJ Jeff Kirkwood and the style fashion-forward thanks to our brand inspired models. Special thanks also go out to the brilliant crew at Absolut Elyx.
The 7 Communications team worked with our client from concept through execution to ensure the event represented the luxury car dealer's personality. At the event, we promoted a test-drive experience the following day - and when the sun set on August 16th, 2011, more than a dozen customers had placed deposits on a 2012 Evoque. Now that's impressive!